The Art of Being eCommerce Googleable – E-A-Ting for SEO

The Art of Being eCommerce Googleable – E-A-Ting for SEO

Is there any feeling more universally demoralising than googling your business, only to realise you haven’t even made the first page? What do all these other search results have that you don’t? Is it their fancy font choices? Their big-budget marketing teams? Is it...
The How and Why of 2021 ecommerce Instagram

The How and Why of 2021 ecommerce Instagram

Keeping up with social media is hard, and none more so than Instagram. Whilst twitter will let you throw one-liners out and Facebook has more links than a golf course, Instagram’s visual medium requires a different kind of effort. Maybe you started one up in 2017,...
Keeping your customer’s ecommerce privacy private

Keeping your customer’s ecommerce privacy private

If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...
Creating a loyalty program that’s right for your business

Creating a loyalty program that’s right for your business

So Covid – it’s been a bit of a wild ride. But if you’re like many ecommerce businesses, both Australian and globally, you’ve probably seen a level of growth you weren’t expecting (and probably wouldn’t have expected this year in your wildest dreams). So how do...
Voice Marketing – what you need to know

Voice Marketing – what you need to know

Why you should be So, you’re not sure what voice marketing is? No worries! Go ahead and ask Alexa, or Google, or Siri! Any of these ever-so-helpful virtual assistants will be happy to give you a hand by reading out whatever article on the subject their algorithms and...