Welcome to the Coghlan blog

Getting the most out of your email marketing

Getting the most out of your email marketing

A foolproof guide for e-commerce business owners Anyone who knows anything about customer conversion rates will tell you email is the toughest sell, and why wouldn’t it be? Without the human connection available at bricks and mortar stores, your potential customer...

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Why the last mile of your CX needs to be stellar

Why the last mile of your CX needs to be stellar

When your conversion numbers are rising it can be easy to think your work is done. You made the sale - transaction over… right? Sure, converting that sale is important, However, when it comes to sustaining growth in ecommerce, all the marketing and online expertise...

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Getting the edge over brick-and-mortar

Getting the edge over brick-and-mortar

Online vs. In-store A recent report by First Insight indicates that nearly three-quarters of in-store customers were likely to spend more than $50, leaving online spends trailing well behind at just over half likely to spend that much. Unquestionably, emotional...

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10 tips for your eCommerce store

10 tips for your eCommerce store

A crash course in marketing The online world is known for moving at the speed of light and almost no-one has all day to research the best ways to create your own marketing strategy. But have no fear - we’ve done it for you with these 10 must-follow tips for marketing...

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Planning for hackers

Planning for hackers

What you can learn from Westpac’s PayID crisis With the recent breach of Westpac’s PayID in which around 100,000 customers’ details were breached, hacking is once again back in the limelight. As an E-tailer, you might be feeling relieved that it didn’t happen to you,...

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Niche markets – sunnies, scarves and success

Niche markets – sunnies, scarves and success

The big market for small things Times are changing, and with those times so too do the top hot-niche markets for your e-tail business. Keeping up with your customers’ needs can be exhausting and confusing – one moment they love what you’re doing, the next all that’s...

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