Welcome to the Coghlan blog
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why...read more
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most...read more
last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s...read more
We live in a lucky country – especially if you’re a business owner. Australia has had 104 quarters of growth without a recession. It’s also true that over some of those 104 quarters (which is 26 years) things have gotten tight, but when you look overall,...read more
Almost everyone in business I speak to has started to see their businesses head into year-end crazy season. Actually, truth be told, it really starts to get silly in about October and for those of you bringing product in from overseas, it can start well...read more
Not only are people too busy to wait a week for shipping these days, but people want their transactions done with the bare minimum of fuss. Your customers don’t want to get most of the way through the checkout and find that the purple teapot they had their heart...read more
Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly...read more
You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. This post, we thought we’d go a step further and talk about how your packaging can be an...read more
Recently you might have read the introduction to 3PL, also known as third party logistics. That blog post explained what it is and what it could do for your business. Now that we’ve done that, we thought we’d expand a little more for you and...read more
What is 3PL? Third party logistics (3PL) is the outsourcing of your supply chain and logistics operations to another company. A 3PL system takes care of all those tasks involved in getting something (your product) from one place (you) to...read more
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