Welcome to the Coghlan blog

Outsourcing ecommerce order fulfilment

Outsourcing ecommerce order fulfilment

3 signs you’re ready to outsource ecommerce order fulfilment  Every day I speak to a number of ecommerce business owners about outsourcing ecommerce order fulfilment. Sure, some are operations directors of global behemoths moving into the Australian market or those...

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The How and Why of 2021 E-commerce Instagram

The How and Why of 2021 E-commerce Instagram

Keeping up with social media is hard, and none more so than Instagram. Whilst twitter will let you throw one-liners out and Facebook has more links than a golf course, Instagram’s visual medium requires a different kind of effort. Maybe you started one up in 2017,...

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Keeping your customer’s ecommerce privacy private

Keeping your customer’s ecommerce privacy private

If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...

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Voice Marketing – what you need to know

Voice Marketing – what you need to know

Why you should be For those who are not familiar with this, voice technology has evolved from becoming a source of fun and entertainment to becoming a household staple, with Alexa, Google, or Siri, those ever-so-helpful virtual assistants that help in getting...

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Growing your community to grow your business

Growing your community to grow your business

The grass will always be greener on the other side if you don’t water your lawn from time to time Growth! It’s important. As an ecommerce business owner, you’re probably busy hunting for growth in new unconquered markets and the trendiest places to snatch up new...

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Online businesses – the new focuses for 2020

Online businesses – the new focuses for 2020

Safe, convenient, and quick customer experience   Calling COVID a curveball is like calling an earthquake loud – it doesn’t do it justice. 2020 has thus far been a year of twists and turns unlike any in recent history. However, just like every major event that...

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