Welcome to the Coghlan blog

Packaging the online customer brand experience

You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. This post, we thought we’d go a step further and talk about how your packaging can be an...

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The 3 C’s for a good online brand experience

As an online business with your digital first point of contact, you have to satisfy three key customer factors with each interaction before someone will purchase from you. Clarity – because people can’t experience your product in the flesh prior to...

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Opportunities are like buses – how to catch yours

Opportunities are like buses. There will be another along shortly. Sir Richard Branson Have you ever looked back in your business life (or your career) and thought “if only”? If only you’d run with opportunity a or tried opportunity b? Maybe that would...

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3 tips for growing your online store

Starting an e-commerce business is no easy feat. Once it’s up and running, and you've turned your brilliant business idea into a tangible online store, now it’s time to focus on growth! As a business owner, it’s time to think – how can you bring more people to your...

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3 benefits of barcoding

Has anyone ever told you that barcoding is a difficult and expensive process? They couldn’t be more wrong. But first things first, what is barcoding all about?A barcode is an optical machine-readable representation of data relating to the object to which it is...

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