Welcome to the Coghlan blog
Jingle bells, Christmas sells… but only if your site is up to the task and now’s the time for you to start planning and working towards having as good a peak sales season as you can. Unfortunately, all your preparation could be for nought if your site...read more
Online vs. In-store A recent report by First Insight indicates that nearly three-quarters of in-store customers were likely to spend more than $50, leaving online spends trailing well behind at just over half likely to spend that much. Unquestionably, emotional...read more
A crash course in marketing The online world is known for moving at the speed of light and almost no-one has all day to research the best ways to create your own marketing strategy. But have no fear - we’ve done it for you with these 10 must-follow tips for marketing...read more
What you can learn from Westpac’s PayID crisis With the recent breach of Westpac’s PayID in which around 100,000 customers’ details were breached, hacking is once again back in the limelight. As an E-tailer, you might be feeling relieved that it didn’t happen to you,...read more
The big market for small things Times are changing, and with those times so too do the top hot-niche markets for your e-tail business. Keeping up with your customers’ needs can be exhausting and confusing – one moment they love what you’re doing, the next all that’s...read more
The business landscape is a competitive place, getting the funds and capital together to grow can be arduous and near impossible if things don’t line up perfectly. The Australian Bureau of Statistics (ABS) released figures late last year indicating that the value of...read more
Drop shipping, seemingly made famous by Tim Ferris in his book The 4hr work week, is an exceptionally useful way to get your e-commerce store started. Drop shipping companies don’t store any products or manufacture anything at all. What you get is basically a...read more
It’s hard to know where to start when it comes to online payment services. As a retailer it can feel a bit like a scam. You spend a lot of your time and money making a quality product but now there’s Paypal, Google Wallet, Apple Pay all jumping in for a slice of your...read more
The pros and cons of selling from your own site vs. a platform Oh, for the days when she could simply sell seashells by the seashore. Harder to say, absolutely, but infinity simpler than determining the best way to sell your products online. Do you build your own...read more
If you want something done right, ask someone who knows how to do it Of all the simple, sure-fire ways to get ahead in business, getting outside help is often a surprisingly hard concept to come to terms with. As evolved and rational as we like to think we are, there...read more
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