Welcome to the Coghlan blog

Getting the edge over brick-and-mortar

Getting the edge over brick-and-mortar

Online vs. In-store A recent report by First Insight indicates that nearly three-quarters of in-store customers were likely to spend more than $50, leaving online spends trailing well behind at just over half likely to spend that much. Unquestionably, emotional...

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10 tips for your eCommerce store

10 tips for your eCommerce store

A crash course in marketing The online world is known for moving at the speed of light and almost no-one has all day to research the best ways to create your own marketing strategy. But have no fear - we’ve done it for you with these 10 must-follow tips for marketing...

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Planning for hackers

Planning for hackers

What you can learn from Westpac’s PayID crisis With the recent breach of Westpac’s PayID in which around 100,000 customers’ details were breached, hacking is once again back in the limelight. As an E-tailer, you might be feeling relieved that it didn’t happen to you,...

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Niche markets – sunnies, scarves and success

Niche markets – sunnies, scarves and success

The big market for small things Times are changing, and with those times so too do the top hot-niche markets for your e-tail business. Keeping up with your customers’ needs can be exhausting and confusing – one moment they love what you’re doing, the next all that’s...

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To Etsy or not to Etsy?

To Etsy or not to Etsy?

The pros and cons of selling from your own site vs. a platform  Oh, for the days when she could simply sell seashells by the seashore. Harder to say, absolutely, but infinity simpler than determining the best way to sell your products online. Do you build your own...

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How to get help – where and when you need it

How to get help – where and when you need it

If you want something done right, ask someone who knows how to do it Of all the simple, sure-fire ways to get ahead in business, getting outside help is often a surprisingly hard concept to come to terms with. As evolved and rational as we like to think we are, there...

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