Welcome to the Coghlan blog
What you need to be on the look out for We all want to believe the best of people, especially our customers. After all, they want something you’re selling. You have a relationship and it feels like they should be someone you’d like. Unfortunately, that isn’t always...read more
Achieving scale for your business – Part 2 Last blog, we started a look at what it takes to achieve scale for your business in 2019 because chances are your business is quite different today from when you originally set things up. And sometimes, you need...read more
Reevaluating the business processes you need to achieve scale When you first start out in business, you hit the ground running. Make the product/design the service, find your market, connect the dots by whatever means necessary. You follow your carefully...read more
It’s not over ‘til it’s over The abandoned cart sits like a silver medal at the Olympics; only without the fame or recognition. So close, but so, so far from what you wanted. The good news is, you have something that the customer wants. So where did things go wrong?...read more
Variety stores, online marketplaces and payment options As you may read in our last blog, the world of online retail can be heavily influenced by your sales calendar and the latest in tech trends, but that’s just the tip of the iceberg when it comes to...read more
Sales Events and Mobile Purchases What’s trending in mid-2018 in E-commerce? 'By 2020, one in ten purchases will be made online,' claims Australia Post's most recent 2018 Online Shopping Industry Report. The current year has already seen online market sell...read more
3 ways preparation will help your e-store thrive this Xmas Traditional retail stores might be packed to the brim on December 23rd, but online stores are empty. Christmas comes early for e-stores, and it’s absolutely time to get into gear for one of the...read more
Finally, you have your product and it’s great (congrats)! You also have your shipping and fulfillment sorted. Now all you need to do is tell your customers all about your… well… it’s like um…did we mention it’s great? It can be hard to figure out the best...read more
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical...read more
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old...read more
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