Welcome to the Coghlan blog

Making your customer’s transactions easier

Not only are people too busy to wait a week for shipping (link to delivering a better customer experience) these days, but people want their transactions done with the bare minimum of fuss. Your customers don’t want to get most of the way...

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Delivering a better customer experience

Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly...

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Packaging the online customer brand experience

You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. This post, we thought we’d go a step further and talk about how your packaging can be an...

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The 3 C’s for a good online brand experience

As an online business with your digital first point of contact, you have to satisfy three key customer factors with each interaction before someone will purchase from you. Clarity – because people can’t experience your product in the flesh prior to...

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Opportunities are like buses – how to catch yours

Opportunities are like buses. There will be another along shortly. Sir Richard Branson Have you ever looked back in your business life (or your career) and thought “if only”? If only you’d run with opportunity a or tried opportunity b? Maybe that would...

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3 tips for growing your online store

Starting an e-commerce business is no easy feat. Once it’s up and running, and you've turned your brilliant business idea into a tangible online store, now it’s time to focus on growth! As a business owner, it’s time to think – how can you bring more people to your...

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