Welcome to the Coghlan blog
3 ways preparation will help your e-store thrive this Xmas Traditional retail stores might be packed to the brim on December 23rd, but online stores are empty. Christmas comes early for e-stores, and it’s absolutely time to get into gear for one of the...read more
Finally, you have your product and it’s great (congrats)! You also have your shipping and fulfillment sorted. Now all you need to do is tell your customers all about your… well… it’s like um…did we mention it’s great? It can be hard to figure out the best...read more
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical...read more
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old...read more
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their...read more
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain...read more
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...read more
last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s...read more
We live in a lucky country – especially if you’re a business owner. Australia has had 104 quarters of growth without a recession. It’s also true that over some of those 104 quarters (which is 26 years) things have gotten tight, but when you look overall,...read more
Almost everyone in business I speak to has started to see their businesses head into year-end crazy season. Actually, truth be told, it really starts to get silly in about October and for those of you bringing product in from overseas, it can start well...read more
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