Welcome to the Coghlan blog

To Etsy or not to Etsy?

To Etsy or not to Etsy?

The pros and cons of selling from your own site vs. a platform  Oh, for the days when she could simply sell seashells by the seashore. Harder to say, absolutely, but infinity simpler than determining the best way to sell your products online. Do you build your own...

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How to get help – where and when you need it

How to get help – where and when you need it

If you want something done right, ask someone who knows how to do it Of all the simple, sure-fire ways to get ahead in business, getting outside help is often a surprisingly hard concept to come to terms with. As evolved and rational as we like to think we are, there...

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Ignore GenZ at your peril!

Ignore GenZ at your peril!

For GenZ customers (born 1995-2009), having an online presence is no longer a bonus, it’s expected. If an online search doesn’t quickly and efficiently find your site or e-store, they’re out, moved on. If, when they find that store. the purchase process seems...

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Going global part 2 – your plan of action

Going global part 2 – your plan of action

Because we’re still officially in the ‘beginning of the year’ and it’s still a good time to dream about your future plans for world domination, we thought we’d continue in that vein. So let’s look at what you need to do for going global. In essence, there...

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Recovering abandoned carts

Recovering abandoned carts

1 Strategy = countless rewards With Australian online business burgeoning over the past few years, more and more entrepreneurs are feeling the triumphs of a successful business – and the stings. And there’s no greater sting in the e-commerce industry’s...

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Cryptocurrency; What online retailers need to know

Cryptocurrency; What online retailers need to know

Unless you’ve spent the last few years living under a rock, you’ve undoubtedly heard the words cryptocurrency, blockchain and Bitcoin in financial and trade news. Even if you don’t have a developed understanding of the concept, it’s almost impossible to...

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Warning: E-tail fraud on the rise

Warning: E-tail fraud on the rise

What you need to be on the look out for  We all want to believe the best of people, especially our customers. After all, they want something you’re selling. You have a relationship and it feels like they should be someone you’d like. Unfortunately, that isn’t always...

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