Welcome to the Coghlan blog

Ignore GenZ at your peril!

Ignore GenZ at your peril!

For GenZ customers (born 1995-2009), having an online presence is no longer a bonus, it’s expected. If an online search doesn’t quickly and efficiently find your site or e-store, they’re out, moved on. If, when they find that store. the purchase process seems...

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Going global part 2 – your plan of action

Going global part 2 – your plan of action

Because we’re still officially in the ‘beginning of the year’ and it’s still a good time to dream about your future plans for world domination, we thought we’d continue in that vein. So let’s look at what you need to do for going global. In essence, there...

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Recovering abandoned carts

Recovering abandoned carts

1 Strategy = countless rewards With Australian online business burgeoning over the past few years, more and more entrepreneurs are feeling the triumphs of a successful business – and the stings. And there’s no greater sting in the e-commerce industry’s...

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Cryptocurrency; What online retailers need to know

Cryptocurrency; What online retailers need to know

Unless you’ve spent the last few years living under a rock, you’ve undoubtedly heard the words cryptocurrency, blockchain and Bitcoin in financial and trade news. Even if you don’t have a developed understanding of the concept, it’s almost impossible to...

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Warning: E-tail fraud on the rise

Warning: E-tail fraud on the rise

What you need to be on the look out for  We all want to believe the best of people, especially our customers. After all, they want something you’re selling. You have a relationship and it feels like they should be someone you’d like. Unfortunately, that isn’t always...

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Keeping up with…yourself Pt 2

Keeping up with…yourself Pt 2

Achieving scale for your business – Part 2 Last blog, we started a look at what it takes to achieve scale for your business in 2019 because chances are your business is quite different today from when you originally set things up. And sometimes, you need...

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Keeping up with…yourself

Keeping up with…yourself

Reevaluating the business processes you need to achieve scale When you first start out in business, you hit the ground running. Make the product/design the service, find your market, connect the dots by whatever means necessary. You follow your carefully...

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3 Ways To Win Back Abandoned Cart Sales

3 Ways To Win Back Abandoned Cart Sales

It’s not over ‘til it’s over The abandoned cart sits like a silver medal at the Olympics; only without the fame or recognition. So close, but so, so far from what you wanted. The good news is, you have something that the customer wants. So where did things go wrong?...

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Australian Online Consumer Trends – Part 2

Australian Online Consumer Trends – Part 2

Variety stores, online marketplaces and payment options As you may read in our last blog, the world of online retail can be heavily influenced by your sales calendar and the latest in tech trends, but that’s just the tip of the iceberg when it comes to...

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