Welcome to the Coghlan blog
The Art of Being E-commerce Googleable – E-A-Ting for SEO
Is there any feeling more universally demoralising than googling your business, only to realise you haven’t even made the first page, even with efforts placed in SEO? What do all these other search results have that you don’t? Is it their fancy font choices? Their...
The How and Why of 2021 E-commerce Instagram
Keeping up with social media is hard, and none more so than Instagram. Whilst twitter will let you throw one-liners out and Facebook has more links than a golf course, Instagram’s visual medium requires a different kind of effort. Maybe you started one up in 2017,...
Keeping your customer’s ecommerce privacy private
If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...
Creating a loyalty program that’s right for your business
So Covid - it’s been a bit of a wild ride. But if you’re like many ecommerce businesses, both Australian and globally, you’ve probably seen a level of growth you weren’t expecting (and probably wouldn’t have expected this year in your wildest dreams). So how do you...
Voice Marketing – what you need to know
Why you should be For those who are not familiar with this, voice technology has evolved from becoming a source of fun and entertainment to becoming a household staple, with Alexa, Google, or Siri, those ever-so-helpful virtual assistants that help in getting...
Growing your community to grow your business
The grass will always be greener on the other side if you don’t water your lawn from time to time Growth! It’s important. As an ecommerce business owner, you’re probably busy hunting for growth in new unconquered markets and the trendiest places to snatch up new...
Online businesses – the new focuses for 2020
Safe, convenient, and quick customer experience Calling COVID a curveball is like calling an earthquake loud – it doesn’t do it justice. 2020 has thus far been a year of twists and turns unlike any in recent history. However, just like every major event that...
What if… new year, better ecommerce businesses
Ecommerce businesses – how to conduct an EOFY review. 4 questions to ask yourself about your business and some costs you might now have thought about yet.
Pandemic ecommerce insights
Ecommerce insights from the pandemic to help you manage uncertainty If there’s one thing that we’ve all had to manage over the past couple of months, it’s been uncertainty. Uncertainty around questions such as; how long would lockdown last; would the impact of the...
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