Welcome to the Coghlan blog
4 keys to building your product page (and one thing to avoid…)
Finally, you have your product and it’s great (congrats)! You also have your shipping and fulfillment sorted. Now all you need to do is tell your customers all about your… well… it’s like um…did we mention it’s great? It can be hard to figure out the best...
read more
The Notifiable Data Breaches Scheme and what it means for your business in 2018
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical...
read more
Instagram’s new shoppable feature has expanded to Australia
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old...
read more
Creating great customer experiences to boost your sales – Part 2
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their...
read moreCreating great customer experiences to boost your sales – Part 1
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain...
read moreY-women – mapping demographics & drivers of desire
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...
read moreOnline shopping – Things to think about Part 2
last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s...
read moreOnline shopping coming of age in Australia Things to think about if you’re a retailer
We live in a lucky country – especially if you’re a business owner. Australia has had 104 quarters of growth without a recession. It’s also true that over some of those 104 quarters (which is 26 years) things have gotten tight, but when you look overall,...
read moreFive big costs of running your online business completely from home (and how to avoid them in 2018)
Almost everyone in business I speak to has started to see their businesses head into year-end crazy season. Actually, truth be told, it really starts to get silly in about October and for those of you bringing product in from overseas, it can start well...
read moreMaking your customer’s transactions easier
Not only are people too busy to wait a week for shipping these days, but people want their transactions done with the bare minimum of fuss. Your customers don’t want to get most of the way through the checkout and find that the purple teapot they had their heart...
read moreCoghlan integrates with the following providers.
And we're adding integrations all the time. So, if you don't see what you're looking for, it's probably in development. So please call us and we'll find a way to make everything work as seamlessly as possible for you.
