Welcome to the Coghlan blog

Y-women – mapping demographics & drivers of desire

There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...

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Online shopping – Things to think about Part 2

last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s...

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Making your customer’s transactions easier

Not only are people too busy to wait a week for shipping these days, but people want their transactions done with the bare minimum of fuss. Your customers don’t want to get most of the way through the checkout and find that the purple teapot they had their heart...

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Delivering a better customer experience

Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly...

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Packaging the online customer brand experience

You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. This post, we thought we’d go a step further and talk about how your packaging can be an integral part of your...

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The 3 C’s for a good online brand experience

As an online business with your digital first point of contact, you have to satisfy three key customer factors with each interaction before someone will purchase from you. Clarity – because people can’t experience your product in the flesh prior to...

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