Welcome to the Coghlan blog
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical...read more
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old...read more
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their...read more
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain...read more
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...read more
last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s...read more
We live in a lucky country – especially if you’re a business owner. Australia has had 104 quarters of growth without a recession. It’s also true that over some of those 104 quarters (which is 26 years) things have gotten tight, but when you look overall,...read more
Almost everyone in business I speak to has started to see their businesses head into year-end crazy season. Actually, truth be told, it really starts to get silly in about October and for those of you bringing product in from overseas, it can start well...read more
Not only are people too busy to wait a week for shipping these days, but people want their transactions done with the bare minimum of fuss. Your customers don’t want to get most of the way through the checkout and find that the purple teapot they had their heart...read more
Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly...read more
Coghlan integrates with the following providers.
And we're adding integrations all the time. So, if you don't see what you're looking for, it's probably in development. So please call us and we'll find a way to make everything work as seamlessly as possible for you.