Welcome to the Coghlan blog
It’s not over ‘til it’s over The abandoned cart sits like a silver medal at the Olympics; only without the fame or recognition. So close, but so, so far from what you wanted. The good news is, you have something that the customer wants. So where did things go wrong?...read more
Variety stores, online marketplaces and payment options As you may read in our last blog, the world of online retail can be heavily influenced by your sales calendar and the latest in tech trends, but that’s just the tip of the iceberg when it comes to...read more
Sales Events and Mobile Purchases What’s trending in mid-2018 in E-commerce? 'By 2020, one in ten purchases will be made online,' claims Australia Post's most recent 2018 Online Shopping Industry Report. The current year has already seen online market sell...read more
3 ways preparation will help your e-store thrive this Xmas Traditional retail stores might be packed to the brim on December 23rd, but online stores are empty. Christmas comes early for e-stores, and it’s absolutely time to get into gear for one of the...read more
Finally, you have your product and it’s great (congrats)! You also have your shipping and fulfillment sorted. Now all you need to do is tell your customers all about your… well… it’s like um…did we mention it’s great? It can be hard to figure out the best...read more
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical...read more
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old...read more
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their...read more
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain...read more
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...read more
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And we're adding integrations all the time. So, if you don't see what you're looking for, it's probably in development. So please call us and we'll find a way to make everything work as seamlessly as possible for you.