Welcome to the Coghlan blog
Delivering a better customer experience
Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly...
read morePackaging the online customer brand experience
You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. This post, we thought we’d go a step further and talk about how your packaging can be an integral part of your...
read moreGetting to grips with Third Party Logistics (3PL) – Part 2
Recently you might have read the introduction to 3PL, also known as third party logistics. That blog post explained what it is and what it could do for your business. Now that we’ve done that, we thought we’d expand a little more for you and talk about next steps in...
read moreGetting to grips with Third Party Logistics (3PL)
What is 3PL? Third party logistics (3PL) is the outsourcing of your supply chain and logistics operations to another company. A 3PL system takes care of all those tasks involved in getting something (your product) from one place (you) to...
read moreThe 3 C’s for a good online brand experience
As an online business with your digital first point of contact, you have to satisfy three key customer factors with each interaction before someone will purchase from you. Clarity – because people can’t experience your product in the flesh prior to...
read moreOpportunities are like buses – how to catch yours
Opportunities are like buses. There will be another along shortly. Sir Richard Branson Have you ever looked back in your business life (or your career) and thought “if only”? If only you’d run with opportunity a or tried opportunity b? Maybe that would...
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Brand recognition – so much more than a logo
How you can capitalise on it for your e-commerce brand The key to any successful brand lasting the distance is recognition. Whether it’s a skinny yellow ‘M’, or curvy white type on a red-labelled bottle: a powerful brand will be recognised within a...
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Where is your next untapped market?
With a nation-wide 19.2% year-on-year growth, Australian retailers are spoiled for choice when it comes to tapping into new markets for their products. Along with category trends, like the exponential growth seen in online fashion and electronic...
read more3 tips for growing your online store
Starting an e-commerce business is no easy feat. Once it’s up and running, and you've turned your brilliant business idea into a tangible online store, now it’s time to focus on growth! As a business owner, it’s time to think – how can you bring more people to your...
read more3 benefits of barcoding
Has anyone ever told you that barcoding is a difficult and expensive process? They couldn’t be more wrong. But first things first, what is barcoding all about? A barcode is an optical machine-readable representation of data relating to the object to which it is...
read moreCoghlan integrates with the following providers.
And we're adding integrations all the time. So, if you don't see what you're looking for, it's probably in development. So please call us and we'll find a way to make everything work as seamlessly as possible for you.
