by Coghlan | Blog
3 ways preparation will help your e-store thrive this Xmas Traditional retail stores might be packed to the brim on December 23rd, but online stores are empty. Christmas comes early for e-stores, and it’s absolutely time to get into gear for one of the biggest online... 
by Coghlan | Blog
Finally, you have your product and it’s great (congrats)! You also have your shipping and fulfillment sorted. Now all you need to do is tell your customers all about your… well… it’s like um…did we mention it’s great? It can be hard to figure out the best way to... 
by Coghlan | Blog
Especially for those of us in e-commerce, we know that when individuals or companies transact business on the web, a trail of information is being gathered – names, addresses, phone numbers, tax file numbers, credit card information, even personal medical information.... 
by Coghlan | Blog
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old Facebook to... 
by Coghlan | Blog
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their... by Coghlan | Blog
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain... 