by Coghlan | Blog
These days, there is literally no shortage of social platforms on which to advertise your product and provide customers with easy access to purchase your products. So, it comes as no surprise that marketing has expanded to social media from just good old Facebook to... 
by Coghlan | Blog
Post Purchase Experience Part one of this blog talked about the ways that you can create an impressive customer experience through the unboxing process or a personalised note from you the founder thanking customers for their purchase. Once the customer has made their... by Coghlan | Blog
In an earlier blog post, Y-women – mapping demographics & drivers of desire you’ll see how Gen Y women are right at the forefront of online shopping. In order to reach this key audience, it’s important to understand what drives them and why they use certain... by Coghlan | Blog
There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay... by Coghlan | Blog
last blog post we looked at some of the overarching things retailers should think about if they wanted to survive the rise ofonline shopping. This post drills down a little bit further to look at the detail of what Australians are buying and what’s trending. Once upon... by Coghlan | Blog
We live in a lucky country – especially if you’re a business owner. Australia has had 104 quarters of growth without a recession. It’s also true that over some of those 104 quarters (which is 26 years) things have gotten tight, but when you look overall, we’ve done... 