The Coghlan blog - musings about life in an ecommerce world

Keeping your customer’s ecommerce privacy private

Keeping your customer’s ecommerce privacy private

If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...

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Creating a loyalty program that’s right for your business

Creating a loyalty program that’s right for your business

So Covid - it’s been a bit of a wild ride. But if you’re like many ecommerce businesses, both Australian and globally, you’ve probably seen a level of growth you weren’t expecting (and probably wouldn’t have expected this year in your wildest dreams). So how do you...

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Voice Marketing – what you need to know

Voice Marketing – what you need to know

Why you should be So, you’re not sure what voice marketing is? No worries! Go ahead and ask Alexa, or Google, or Siri! Any of these ever-so-helpful virtual assistants will be happy to give you a hand by reading out whatever article on the subject their algorithms and...

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Growing your community to grow your business

Growing your community to grow your business

The grass will always be greener on the other side if you don’t water your lawn from time to time Growth! It’s important. As an ecommerce business owner, you’re probably busy hunting for growth in new unconquered markets and the trendiest places to snatch up new...

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Online businesses – the new focuses for 2020

Online businesses – the new focuses for 2020

Safe, convenient, and quick customer experience   Calling COVID a curveball is like calling an earthquake loud – it doesn’t do it justice. 2020 has thus far been a year of twists and turns unlike any in recent history. However, just like every major event that...

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Pandemic ecommerce insights

Pandemic ecommerce insights

Ecommerce insights from the pandemic to help you manage uncertainty If there’s one thing that we’ve all had to manage over the past couple of months, it’s been uncertainty. Uncertainty around questions such as; how long would lockdown last; would the impact of the...

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What ebusiness owners need to be across

What ebusiness owners need to be across

What’s changed in a post-pandemic world Last blog post we talked about the directions you might consider taking to drive sales in a post-pandemic world. Today though, we thought we’d talk about some of the changes we’ve noticed, talked or read about during lockdown....

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Hidden assets – are you making the most of your data

Hidden assets – are you making the most of your data

Hidden assets - are you making the most of your data Not sure about you, but it seems like that for most business owners, the last few months have been about surviving and getting through lockdown in any way one could - preferably with a business still intact. But now...

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Post crisis future – what’s your plan?

Post crisis future – what’s your plan?

So according to the PM’s recent announcement, we’re officially on the way back from Covid-19. Of course each state and territory is going about the way back in a slightly different fashion including the speed at which they’re ‘reopening’. But that gives rise to the...

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What’s next in post crisis ecommerce?

What’s next in post crisis ecommerce?

Little luxuries For the last month or so, everyone’s been talking about ‘the new normal’ in terms of what happens when we come out the other side of the Corona pandemic. But given the speed and intensity with which the pandemic gripped the world, we wondered if basing...

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What Covid-19 changes mean for Ecommerce

What Covid-19 changes mean for Ecommerce

Seemingly overnight, due to Covid-19 changes, the profound majority of Australians and NZers have become shut-ins whilst we await the ‘all clear’ – which let’s face it, might be a while in coming. And what are we all doing? Now that emergency grocery shopping has...

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Running an online business during Covid-19

Running an online business during Covid-19

Don’t know about you, but it feels a little like we’ve entered an alternate universe recently. Much of Australia and all of New Zealand are in lock down, with even tougher measures being called for. Industries that were thriving only a couple of weeks/months ago –...

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Corona virus – crisis, opportunity or turning point?

Corona virus – crisis, opportunity or turning point?

5 key things for online businesses to think about  It’s often claimed that in the Chinese language, the word crisis has two parts - one is danger and the other is opportunity. Turns out President Kennedy got this translation a bit wrong. The second word isn’t...

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Shipping as business strategy

Shipping as business strategy

Have you really thought about yours? Has Australia’s love of online shopping peaked yet? Not according to the experts with more around 50% of those of us over 14 years of age, purchasing something in any given month. And if the predictions of global ecommerce sales...

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Ecommerce strategy – how to keep up and get ahead

Ecommerce strategy – how to keep up and get ahead

Recently we’ve been looking at trends you’ll need to ensure you’re actioning in your business now. But today we thought we’d look a little further afield – say to 2023 to see what you might need to start thinking about now so you can keep ahead of the ecommerce game....

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Voice search – 5 SEO strategies you can use

Voice search – 5 SEO strategies you can use

Voice search – It’s one of the key trends for 2020 that we wrote about in our last blog post.  And despite the possibility of having your private conversations listened to by the Siris, Alexas and Googles of the world, your customers wanting to use voice search on...

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More e-commerce trends for 2020

More e-commerce trends for 2020

It’s that time of the year, when everyone is thinking about the freshness of the year ahead. But it’s also possibly one of the only times when we get to look at our business more holistically, rather than being stuck in the doing of running our business everyday. So...

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