Pic showing example of Amazon fulfilment by Coghlan

So, you want to become an Amazon seller in Australia. It’s important to create a unique selling proposition, such as shipping from local warehouse locations using Amazon fulfilment. At this point, you’ve probably got a number of questions about what’s required and how you’re going to do this, which might seem a little overwhelming.

If you’ve done some research and you’re not sure if Amazon’s FBA (Fulfilled by Amazon) services are for you, there are other options available for fulfilment that will satisfy Amazon’s requirements that Coghlan can help you with.

Here’s some background on the three main Amazon fulfilment methods:

1.     FMB (Fulfilled by Merchant):

Coghlan is a great option for FBM, as we help you with storing your inventory, picking, packing, and shipping orders, as well as logistics surrounding order returns.

2.     FBA (Fulfilled by Amazon):

Coghlan only assists with FBA if the vast majority of your sales orders are through your business’ own website and come via one of the shopping carts we integrate with.

3.     Vendor program:

This is where Amazon acts as a retailer, purchases your product to sell as an Amazon product. Admission to the Vendor program is by invitation only. Although, Coghlan primarily focuses on small pick, pack, ship items.

Why act on Amazon fulfilment now?

Outsourcing your Amazon fulfilment to Coghlan will have many benefits for you as an ecommerce business owner. Shipping from local warehouse locations will improve shipping times, make returns and replacements easy and may increase your star rating.

Thanks in part to COVID-19, the Australian ecommerce market is expected to increase from $13.9 billion AUD to $21.7 billion by the end of 2022. However, the growth of the ecommerce has been steadily increasing, alongside the growth and prevalence of Amazon in Australia.

In Australia, Amazon has become one of the leading online marketplaces within the last four years with sales increasing by 57% within the last year (although there are a number of other marketplaces as well). In 2020, Amazon Australia’s sales sat at $517 million, which grew to $883 million by the end of 2021. According to recent data, future predications on the growth of Amazon in Australia revealed that by 2030, it is forecasted that Amazon will account for 25% of all Australian online retail sales. These figures demonstrated that Amazon in Australia is set to continue to grow, and to do so at a rapid rate.

If you’re wanting to make the choice to ship from local warehouse locations, you will be able to provide a great service on Amazon in Australia.

Things to think about with Amazon Fulfilment

Amazon has a reputation for lower prices and fast shipping. Therefore, one of the first things that you need to be aware of when starting to sell through Amazon Australia is ensuring that your fulfilment strategy can meet Amazon’s demands and you can manage your stock levels appropriately.

Now’s also the time to start thinking about how you’re going to look after your customers’ entire experience – all the way from inventory, product display, pricing, packaging, packing/fulfilment, and shipping. You will also need to consider how you’ll look after, and process returns.

In the meantime, you might like to consider Amazon fulfilment (FBM) by Coghlan. You can read more about all of our services here.

Getting started with Amazon fulfilment by Merchant at Coghlan

If you’d like to discuss Amazon fulfilment by merchant at Coghlan and how it can help you manage your logistics around inventory, pick and pack, shipping, returns in accordance with Amazon’s requirements, fill in the form below and we’ll be in touch as soon as possible.

Enquiry Form

"*" indicates required fields

Need urgent help?

Let us know what you need and how to get back to you. Please makes sure you give us all your details.


How can we best help you?

The more detail you can give us, the better our response can be.


This field is for validation purposes and should be left unchanged.

Coghlan integrates with the following providers.

And we're adding integrations all the time. So, if you don't see what you're looking for, it's probably in development. So please call us and we'll find a way to make everything work as seamlessly as possible for you.