BABY AND MATERNITY

Fulfilment for baby and maternity
brands in Australia and New Zealand

Coghlan provides warehousing and fulfilment for baby and maternity brands, including established and award-winning brands. Our
warehouse management system supports batch and lot tracking, helping brands maintain accurate inventory records and respond
efficiently when product traceability is required.

Batch and lot tracking built for compliance and recalls

Baby products can carry specific safety, quality and traceability requirements. Coghlan can track batch and lot numbers and expiry dates, including for applicable baby food products, helping identify affected stock quickly if a product recall or withdrawal is required.

Flexible kitting and packing for baby products

Coghlan provides flexible kitting and packing services to suit different product and fulfilment requirements. This can include packing smaller accessories inside larger product packaging — such as placing a cup holder inside a pram box — to consolidate items into a single shipment and help reduce freight costs, as well as creating promotional bundles for specific offers or campaigns.

Why Coghlan for baby and maternity fulfilment

In-house / DIY

Managed by your own team

Batch/lot recall tracking

Manual, slow

Made-to-order bundling

Requires own labour

Category track record

Depends on internal expertise

Generalist 3PL

No category specialism

Batch/lot recall tracking

Varies

Made-to-order bundling

May incur additional charges

Category track record

Varies by provider

Built for baby & maternity

What you get with Coghlan

Batch/lot recall tracking

Supported through our WMS

Made-to-order bundling

Flexible kitting and packing to
help consolidate shipments

Category track record

Existing baby/maternity client
base

Hear from some of our customers

Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year – we honestly couldn’t have done it without you!  So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.

Michaela

Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. “Very fast, out for shipping the same day as purchasing”, “Fast delivery & packaged well”, “The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!”

Torun

The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They’re able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!

Hannah

Vush

We’re very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We’re provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders. 

Steve

Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.

Nantha

Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.

HB

Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!

Alex

The Peach Box

We’ve always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!

Teena

Bondi Beach Baby

Baby and maternity fulfilment questions, answered

Does Coghlan track baby products by batch for recall purposes?
Yes. Batch, lot and expiry data – including for baby food – is tracked so that a recall can be actioned against specific affected orders rather than a blanket stock withdrawal.
Can Coghlan assemble bundles or gift sets for baby and maternity brands?
Yes, including packing protocols that nests smaller items inside larger packaging to reduce postage costs, and custom bundles for promotions.
Has Coghlan worked with baby and maternity brands before?
Yes. [OPEN] Named client/award reference to be confirmed with Coghlan before publishing. Link to Redsbaby case study on website
Where does Coghlan warehouse baby and maternity stock?
Sydney, Melbourne and Auckland.

Talk to Coghlan
about baby and
maternity fulfilment

Industry - Baby and Maternity

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