Welcome to the Coghlan blog

Ecommerce shopper habits

Ecommerce shopper habits

Ecommerce shopper habits and the ecommerce market has evolved since the pandemic of 2020-2021, highlighting new online shopping trends. Digital trends and social media have boomed in the ecommerce industry, with customers adapting to the changing trends. Australia...

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The importance of sustainability in ecommerce

The importance of sustainability in ecommerce

Sustainability in ecommerce - how important is it? The importance of sustainability in ecommerce and its results can be highlighted through many aspects such as lowering plastic waste, improving carbon emissions, and helping the environment long-term. Your customers...

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The future of ecommerce

The future of ecommerce

The future of ecommerce is evolving as ecommerce has expanded significantly over the last couple of years, and will continue to do so throughout 2022. That’s not to say that in-person retail sales will dramatically decline, although many consumers are now gravitating...

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Following someone else’s ecommerce business map

Following someone else’s ecommerce business map

“If I could only find the right way.” “I need to find the best way…”.   When it comes to your ecommerce business, if you’ve ever thought or said either of the statements above or their many variations, you’re not alone. Almost everyone does at some point. In fact...

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Outsourcing ecommerce order fulfilment

Outsourcing ecommerce order fulfilment

3 signs you’re ready to outsource ecommerce order fulfilment  Every day I speak to a number of ecommerce business owners about outsourcing ecommerce order fulfilment. Sure, some are operations directors of global behemoths moving into the Australian market or those...

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The How and Why of 2021 E-commerce Instagram

The How and Why of 2021 E-commerce Instagram

Keeping up with social media is hard, and none more so than Instagram. Whilst twitter will let you throw one-liners out and Facebook has more links than a golf course, Instagram’s visual medium requires a different kind of effort. Maybe you started one up in 2017,...

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Keeping your customer’s ecommerce privacy private

Keeping your customer’s ecommerce privacy private

If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...

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