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FASHION

Fulfilment for fashion and
apparel brands in Australia

Fashion carries more SKU complexity per product than almost any other category, because every style splits into size and colour
variants, and it has the highest return rates in ecommerce. Coghlan’s warehouse management system is built to handle high SKU
counts, and its returns management process is fast enough to get stock back into sellable inventory before it is out of season.
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Apparel 3PL built for size and colour variant depth

A single style can become 20 or more individual SKUs once size and colour are factored in, and mis-picks compound quickly at that scale. Coghlan’s pick and pack process is built around high-SKU-count catalogues, with variant-level scanning at pick.

99.8% pick accuracy rate, and the highest SKU count currently handled 4000+

Peak season capacity for sale periods and seasonal launches

Fashion order volumes can fluctuate significantly around major sale periods, product launches and seasonal changes. Coghlan plans additional warehouse resourcing around known peaks, helping maintain fulfilment capacity when order volumes increase.

Whether it’s Black Friday, a major promotional campaign or the launch of a new collection, our fulfilment operation can scale to accommodate higher volumes without compromising the accuracy and consistency of day-to-day order processing.

Returns management for fashion's high return rates

Fashion return rates are structurally higher than most categories, which makes returns speed a margin driver rather than only a customer service issue. Coghlan’s reverse logistics service, meaning the handling of stock coming back from customers, processes returns so stock returns to sellable inventory rather than sitting in a returns queue. Fashion return rates are typically higher than in many other ecommerce categories, making efficient returns management important not only for customer experience but also for protecting inventory value and margins. 

Coghlan’s reverse logistics service manages stock returned by customers and processes eligible returns efficiently, helping get saleable items back into available inventory rather than allowing them to sit in a returns queue. 

The turnaround time from receipt to resalable is 24-48 hours. This service includes Inspection, new swing tags (if required), re-packaging. Custom options like steaming, hanging available on request. 

Why Coghlan for fashion fulfilment

In-house / DIY

Managed by your own team

High SKU and variant accuracy

Dependent on internal processes

Peak season capacity

Requires additional internal resourcing

Returns processing

Managed internally

Generalist 3PL

No category specialism

High SKU and variant accuracy

Varies by provider

Peak season capacity

Varies by provider

Returns processing

Standard process

Built for fashion

What you get with Coghlan

High SKU and variant accuracy

Built for high-SKU catalogues

Peak season capacity

Additional resourcing planned
for known peaks

Returns processing

Dedicated reverse logistics

Hear from some of our customers

Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year – we honestly couldn’t have done it without you!  So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.

Michaela

Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. “Very fast, out for shipping the same day as purchasing”, “Fast delivery & packaged well”, “The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!”

Torun

The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They’re able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!

Hannah

Vush

We’re very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We’re provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders. 

Steve

Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.

Nantha

Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.

HB

Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!

Alex

The Peach Box

We’ve always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!

Teena

Bondi Beach Baby

Your fashion fulfilment questions, answered

How does Coghlan handle fashion brands with large numbers of size and colour SKUs?
Coghlan’s pick and pack process is designed to maintain accuracy across high-SKU-count catalogues, including the multiple size and colour variants common in fashion and apparel.
Can Coghlan scale for seasonal sales peaks like Black Friday?
Yes. Coghlan plans additional warehouse resourcing around known peak periods, helping maintain fulfilment capacity when order volumes increase significantly.
How quickly does Coghlan process fashion returns?
Coghlan’s reverse logistics service processes returned stock efficiently (within 24-48 hours), helping eligible items get back into sellable inventory rather than sitting in a returns backlog.
Does Coghlan support polybagging or garment-specific packaging?
Coghlan can support garment repackaging requirements, including clear-bag repackaging and the application or replacement of swing tags where required. Specific packaging and presentation requirements can be confirmed during onboarding.
Where does Coghlan warehouse fashion inventory?
Coghlan operates warehouses in Sydney, Melbourne and Auckland.
Can Coghlan handle both wholesale and direct-to-consumer fashion orders?
Yes. Coghlan runs wholesale and direct-to-consumer orders through the same inventory system, giving brands a single view of stock across both channels.

Ready to simplify
your fashion
fulfilment?

Talk to Coghlan about a fulfilment solution built to manage high SKU counts, seasonal peaks and returns. 

Industry - Fashion

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