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TOYS AND GAMES

Fulfilment for toy and game
brands in Australia

Toy and game brands often experience significant increases in order volumes in the lead-up to Christmas, making effective
inventory management and fulfilment planning particularly important. With diverse product ranges and multiple SKUs to manage,
brands need a fulfilment partner that can handle day-to-day orders while preparing for seasonal fluctuations in demand.
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Peak season
3PL capacity for Christmas and the holiday season

For toy and game brands, the fourth quarter is a critical trading period, with Black Friday Cyber Monday (BFCM) and Christmas driving increased order volumes and tight dispatch deadlines. Effective fulfilment planning is essential to managing the surge and keeping orders moving during this important sales window.

Coghlan increases warehouse resourcing during Q4 to support the peak selling season, including BFCM and Christmas. We work with clients to plan for anticipated order volumes, inventory requirements and dispatch deadlines to help prepare for the busiest time of the year.

Kitting for gift sets and multi-item bundles

Gift sets and multi-item bundles are popular in the toys and games category, particularly during the Christmas trading season. Coghlan can assemble product bundles on demand, allowing brands to fulfil multi-item orders without needing to pre-assemble all bundle stock in advance.

Kitting requirements can be discussed during onboarding to determine the most suitable approach for your product range, order volumes and seasonal demand.

Why Coghlan for toys and games fulfilment

In-house / DIY

Managed by your own team

Christmas peak capacity

Manage additional staffing
internally

Inventory and SKU management

Managed using internal systems
and processes

Generalist 3PL

No category specialism

Christmas peak capacity

Peak capacity varies

Inventory and SKU management

Capabilities vary

Built for toys and games

What you get with Coghlan

Christmas peak capacity

Planned, added resourcing

Inventory and SKU management

Warehouse and inventory
management for diverse product
range

Hear from some of our customers

Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year – we honestly couldn’t have done it without you!  So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.

Michaela

Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. “Very fast, out for shipping the same day as purchasing”, “Fast delivery & packaged well”, “The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!”

Torun

The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They’re able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!

Hannah

Vush

We’re very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We’re provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders. 

Steve

Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.

Nantha

Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.

HB

Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!

Alex

The Peach Box

We’ve always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!

Teena

Bondi Beach Baby

Your toy and game fulfilment questions, answered

Can Coghlan handle peak volumes for toy and game brands?
Yes. Coghlan increases warehouse resourcing during Q4 to support peak trading periods, including Black Friday Cyber Monday (BFCM) and Christmas. We work with clients to plan for anticipated order volumes and dispatch requirements ahead of the busy season.
What peak order volumes can Coghlan handle?
Coghlan plans warehouse resources to support increased demand during peak trading periods. Our capacity depends on factors such as order volumes, product profiles and fulfilment requirements. Contact us to discuss your expected peak volumes and operational needs.
Does Coghlan assemble gift sets or bundles for toys and games?
Yes. Coghlan can assemble product bundles on demand or prepare kits in advance, subject to the product range and agreed fulfilment requirements.
Does Coghlan meet Australian product safety standards for toys?
Coghlan applies category-appropriate handling to reduce transit damage. Compliance with mandatory toy safety standards is the brand’s responsibility and should be confirmed against current Australian requirements.
Can Coghlan fulfil both retail and direct-to-consumer toy orders?
Yes. Both order types run through the same inventory system.
Where does Coghlan warehouse toys and games stock?
Coghlan operates warehouses in Sydney, Melbourne and Auckland.

Looking for a
fulfilment partner
for your toy and
game brand?

Talk to Coghlan about your fulfilment requirements and plan ahead for peak trading periods, including BFCM and Christmas.

Industry - Toys and Games

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