Rolf Kater
CEO

Rolf is a big believer in the kind of innovative thinking that comes from starting with one of his favourite tools – a blank sheet of paper (or whiteboard). It means everything is up for discussion and analysis starts from scratch, which removes as many assumptions as possible. And from there, one can solve almost any customer problem.

Since the start of his career, Rolf has been all about solving problems – at first focusing on financial ones in financial controller roles and then moving into systems design. However after joining Coghlan in 1999, his passion for both solving customer problems and the fulfilment business grew. He became all about making hard things easier for Coghlan’s customers – through systems, process and staff training. That and saying ‘yes’ as often as possible.

During his almost 17 years at Coghlan, he’s seen the business change quite significantly moving from a direct marketing fulfilment house to ecommerce back-end systems warehousing and fulfilment. He’s also overseen Coghlan’s expansion into Auckland and Melbourne – two offices that have done immensely well in their own right.

Rolf and Kevin have grown a team of core Coghlan-ites who’ve been with the business well more than a decade – which means there’s almost nothing they haven’t seen, worked on or come across – of course customers keep throwing new things into the mix and that keeps it interesting. To this day, Rolf’s greatest delights come from enabling the business to service clientele from the smallest to the largest of orders – holding fast to the belief that no matter how small or great the order, all customers should be treated with the utmost respect and care.

Feel free to connect with Rolf on LinkedIn.