Coghlan - people - Rolf _optRolf Kater

Rolf is a big believer in the kind of innovative thinking that comes from starting with one of his favourite tools – a blank sheet of paper (or whiteboard). It means everything is up for discussion and analysis starts from scratch, which removes as many assumptions as possible. And from there, one can solve almost any customer problem.

Since the start of his career, Rolf has been all about solving problems – at first focusing on financial ones in financial controller roles and then moving into systems design. However after joining Coghlan in 1999, his passion for both solving customer problems and the fulfilment business grew. He became all about making hard things easier for Coghlan’s customers – through systems, process and staff training. That and saying ‘yes’ as often as possible.

During his almost 17 years at Coghlan, he’s seen the business change quite significantly moving from a direct marketing fulfilment house to ecommerce back-end systems warehousing and fulfilment. He’s also overseen Coghlan’s expansion into Auckland and Melbourne – two offices that have done immensely well in their own right.

Rolf and Kevin have grown a team of core Coghlan-ites who’ve been with the business well more than a decade – which means there’s almost nothing they haven’t seen, worked on or come across – of course customers keep throwing new things into the mix and that keeps it interesting. To this day, Rolf’s greatest delights come from enabling the business to service clientele from the smallest to the largest of orders – holding fast to the belief that no matter how small or great the order, all customers should be treated with the utmost respect and care.

Feel free to connect with Rolf on LinkedIn.

What clients like you say about partnering with Coghlan


Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year - we honestly couldn't have done it without you!  So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.


Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. "Very fast, out for shipping the same day as purchasing", "Fast delivery & packaged well", "The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!"


The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They're able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!



We're very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We're provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders. 


Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.


Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.


Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!


The Peach Box

We've always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!


Bondi Beach Baby

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