Gen Y Women – Mapping Demographics & Drivers of Desire

Gen Y Women – Mapping Demographics & Drivers of Desire

There’s no doubt online shopping continues to experience massive growth. In fact, we’d almost be prepared to say that we’re now well and truly out of the ‘trend’ phase. eCommerce is now part of the regular Australian shopping landscape and most definitely here to stay...
The costs of running your online business from home

The costs of running your online business from home

Almost everyone in business I speak to has started to see their businesses head into year-end crazy season. Actually, truth be told, it really starts to get silly in about October and for those of you bringing products in from overseas, it can start well before that....
Making your customer’s transactions easier

Making your customer’s transactions easier

Not only are people too busy to wait a week for shipping these days, but there is also a demand for your customer’s transactions to be done with the bare minimum of fuss. Your customers don’t want to get most of the way through the checkout and find that the...
Delivering a better customer experience

Delivering a better customer experience

Not sure if you’ve noticed, but these days people are too busy for waiting. Everyone has a horror story about hanging around for a package to arrive, finding it left out in the elements or not having it turn up at all. Slow deliveries rapidly translate into poor...
Packaging the online customer brand experience

Packaging the online customer brand experience

You might recall, recently we wrote about the three things that every online business needed to nail in a customer’s first online purchase interaction. In this post, we thought we’d go a step further and talk about how your packaging can be an integral part of your...