The Coghlan blog - musings about life in an ecommerce world
Ecommerce shopper habits
Ecommerce shopper habits and the ecommerce market has evolved since the pandemic of 2020-2021, highlighting new online shopping trends. Digital trends and social media have boomed in the ecommerce industry, with customers adapting to the changing trends. Australia...
The importance of sustainability in ecommerce
Sustainability in ecommerce - how important is it? The importance of sustainability in ecommerce and its results can be highlighted through many aspects such as lowering plastic waste, improving carbon emissions, and helping the environment long-term. Your customers...
The future of ecommerce
The future of ecommerce is evolving as ecommerce has expanded significantly over the last couple of years, and will continue to do so throughout 2022. That’s not to say that in-person retail sales will dramatically decline, although many consumers are now gravitating...
Following someone else’s ecommerce business map
“If I could only find the right way.” “I need to find the best way…”. When it comes to your ecommerce business, if you’ve ever thought or said either of the statements above or their many variations, you’re not alone. Almost everyone does at some point. In fact...
Outsourcing ecommerce order fulfilment
3 signs you’re ready to outsource ecommerce order fulfilment Every day I speak to a number of ecommerce business owners about outsourcing ecommerce order fulfilment. Sure, some are operations directors of global behemoths moving into the Australian market or those...
The Art of Being E-commerce Googleable – E-A-Ting for SEO
Is there any feeling more universally demoralising than googling your business, only to realise you haven’t even made the first page, even with efforts placed in SEO? What do all these other search results have that you don’t? Is it their fancy font choices? Their...
The How and Why of 2021 E-commerce Instagram
Keeping up with social media is hard, and none more so than Instagram. Whilst twitter will let you throw one-liners out and Facebook has more links than a golf course, Instagram’s visual medium requires a different kind of effort. Maybe you started one up in 2017,...
Keeping your customer’s ecommerce privacy private
If you don’t know how important your data and ecommerce privacy is you’ll know it the moment you have to call your bank to tell them you didn’t buy $4000’ worth of gift cards (or in my case $3,500 of hunting gear in the US – yes really) and they tell you the money...
Creating a loyalty program that’s right for your business
So Covid - it’s been a bit of a wild ride. But if you’re like many ecommerce businesses, both Australian and globally, you’ve probably seen a level of growth you weren’t expecting (and probably wouldn’t have expected this year in your wildest dreams). So how do you...
Voice Marketing – what you need to know
Why you should be For those who are not familiar with this, voice technology has evolved from becoming a source of fun and entertainment to becoming a household staple, with Alexa, Google, or Siri, those ever-so-helpful virtual assistants that help in getting...
Growing your community to grow your business
The grass will always be greener on the other side if you don’t water your lawn from time to time Growth! It’s important. As an ecommerce business owner, you’re probably busy hunting for growth in new unconquered markets and the trendiest places to snatch up new...
Online businesses – the new focuses for 2020
Safe, convenient, and quick customer experience Calling COVID a curveball is like calling an earthquake loud – it doesn’t do it justice. 2020 has thus far been a year of twists and turns unlike any in recent history. However, just like every major event that...
What if… new year, better ecommerce businesses
Ecommerce businesses – how to conduct an EOFY review. 4 questions to ask yourself about your business and some costs you might now have thought about yet.
Pandemic ecommerce insights
Ecommerce insights from the pandemic to help you manage uncertainty If there’s one thing that we’ve all had to manage over the past couple of months, it’s been uncertainty. Uncertainty around questions such as; how long would lockdown last; would the impact of the...
What ebusiness owners need to be across
What’s changed in a post-pandemic world Last blog post we talked about the directions you might consider taking to drive sales in a post-pandemic world. Today though, we thought we’d talk about some of the changes we’ve noticed, talked or read about during lockdown....
Hidden assets – are you making the most of your data
Hidden assets - are you making the most of your data Not sure about you, but it seems like that for most business owners, the last few months have been about surviving and getting through lockdown in any way one could - preferably with a business still intact. But now...
Post crisis future – what’s your plan?
So according to the PM’s recent announcement, we’re officially on the way back from Covid-19. Of course each state and territory is going about the way back in a slightly different fashion including the speed at which they’re ‘reopening’. But that gives rise to the...
What’s next in post crisis ecommerce?
Little luxuries For the last month or so, everyone’s been talking about ‘the new normal’ in terms of what happens when we come out the other side of the Corona pandemic. But given the speed and intensity with which the pandemic gripped the world, we wondered if basing...