Why Choose Coghlan

At Coghlan, we’ve spent almost 40 years helping businesses like yours get products to customers quickly, accurately, and reliably. When you outsource to us, you gain peace of mind, operational efficiency, and happy customers.

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Our story

Coghlan was founded in 1988 by Kevin Ryan, who drew on years of hands-on warehousing and logistics experience to establish a fulfilment business built around one simple idea: treat every customer’s product as if it were your own.

What started as a direct marketing fulfilment house has evolved with every shift in the industry, from catalogue and mail order through to the explosion of ecommerce.

Today, with locations in Sydney, Melbourne and Auckland, Coghlan remains committed to providing a reliable service. CEO Rolf Kater, who joined in 1999, has spent over two decades building the systems, processes, and team that make us a trusted partner for our clients.

Getting your business to market

Are you ready to get your products to market with speed and efficiency? Perhaps it’s time to build your business and grow your volume? If the answer is yes, you’ll want a setup process that’s fast, simple and structured to cover all of your business needs from day one.

The challenge of getting your fulfilment operation up and running can seem daunting, but it doesn’t need to be. The key is effective planning, the right business rules and a cost model that flexes with you.

It’s best to plan your fulfilment early, to allow your supply chain to work as cohesively as possible. You may even be able to reduce your overall costs by taking advice from your suppliers and, in particular, your fulfilment provider.

At times, fulfilment requirements can be overlooked or complicated unnecessarily. It’s the simple things that matter most: product labelling, capturing barcode information and clearly labelling inner and outer shipping cartons. Getting these right from the start makes a world of difference to the cost and quality of your fulfilment process.

Good systems are critical. Without them, there’s room for lost orders, picking errors, delayed shipments and stock discrepancies. You might find it easy enough to manage five orders a day, but what happens when your volumes take off? It’s important to implement the right business rules and tailored processes from the get go so you’re ready for growth when it comes.

At Coghlan, we pride ourselves on implementing robust and scalable business processes that not only support your business today, but set you up for future success.

Your customers expect
fast. We deliver it.

Today’s commercial environment has dramatically changed what your customers expect from you. Not only do they want their goods delivered quickly and efficiently, they want to know that what they ordered will arrive exactly as expected. And that expectation doesn’t just apply to the big retailers. Your customers hold your business to the same standard.

So, if you’re in the business of physically moving goods from point to point, you can’t afford to be playing catch-up. Your customers deserve better than that.

In recognition of those expectations, at Coghlan we aim to dispatch all orders received by 2pm on the same day. Our carrier pick up arrangements have been structured to maximise the window required to achieve same day dispatch (conditions apply), and depending on your selected carrier option and geographical time zones, this is easily achieved.

What’s more, you can choose whether your orders are forwarded as they are generated or in batch quantities. This is the recommended option for larger orders in particular, to avoid bottlenecks at the end of the day and to help us get your orders to your customers as fast as possible.

Get better value from your
time and money

How much are you paying for your current storage arrangement? If you’re running your business from home, how much of your kitchen, dining or living space is your stock consuming? Now add to that the cost of freight and packaging materials and your precious time and energy. There are plenty of ways you could better spend it, right?

By outsourcing your fulfilment requirements, you get to enjoy the benefits of Coghlan’s bulk purchasing power, which means more money stays in your pocket. You also get to enter into a flexible world where you only pay for what you consume, when you consume it. No fixed overhead, no wasted spend.

By storing your inventory in one of three strategically located, secure warehouses, you’ll find plenty more room around the house to kick back and relax with your friends and family.

So ask yourself this: how much time, money and energy would you save if you outsourced your fulfilment? The answer? A lot.

Focus on growing
your business

So, you’ve built a successful business after introducing your unique products into the marketplace? Now you’ve found there’s a serious demand on your time to get everything done. How are you going to manage orders, chase stock, pick, pack and distribute, all while keeping your customers happy and doing everything with speed and accuracy?

And where do you find the time to source new customers and grow your business?

You can outsource your needs to the people who have made a living providing fulfilment services for almost 40 years. With extensive industry experience and the IT systems and technology to match, you can rest assured Coghlan will help you make the right decisions, satisfy your customers and work with you to implement the proper systems to grow your business.

By outsourcing your fulfilment needs, you’ll be able to run your business from anywhere. And that means more time to focus on the things most important to you.

Other key advantages

Peace of mind: with nearly 40 years of experience, you can rest assured the team at Coghlan will provide a quality, accurate, fast and reliable service.

No fixed contract term: you’re free to leave at any time (given your bills are paid of course, fair is fair!).

Variable cost: your storage is billed on a weekly basis for bulk pallets and shelving as required, so if your business has a seasonal side to it, your storage costs will mirror that pattern.

Secure facilities: your materials and products are protected in Coghlan’s facilities with back to base alarms, long serving trusted employees and after hours security, fences and gates.

Transport options: Coghlan’s distribution options including air, road and sea freight, both domestic and international, are based on extremely competitive costs to suit all of your transport needs.

Information: Coghlan’s intuitive and easy to use online support will ensure you remain up to date with everything you need to know about the status of your orders and inventory.

Independence: you can make most changes to your requirements without having to track down a customer service agent, meaning you’re in control 24 hours a day, 365 days a year.

What our customers are saying

Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year – we honestly couldn’t have done it without you! So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.

Michaela

Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. “Very fast, out for shipping the same day as purchasing”, “Fast delivery & packaged well”, “The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!”

Torun

The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They’re able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!

Hannah

Vush

We’re very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We’re provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders.

Steve

Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.

Nantha

Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.

HB

Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!

Alex

The Peach Box

We’ve always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!

Teena

Bondi Beach Baby

The people behind the service

Coghlan’s greatest asset isn’t a warehouse or a system. It’s the people. Our core team has been with us for well over a decade, some closer to two, which means there’s almost nothing they haven’t seen, worked on or solved. When you partner with Coghlan, you’re not dealing with a call centre or a ticket system. You’re working with experienced, dedicated people who genuinely care about getting it right.

Rolf is driven by a simple idea: start with a blank sheet and solve problems without assumptions. Since joining Coghlan in 1999, he has helped evolve the business into a leading ecommerce fulfilment provider, expanding into Auckland and Melbourne along the way. With a strong “say yes” mindset, he focuses on simplifying complexity and ensuring every customer, big or small, receives exceptional care.

Rolf Kater

CEO

Rolf is driven by a simple idea: start with a blank sheet and solve problems without assumptions. Since joining Coghlan in 1999, he has helped evolve the business into a leading ecommerce fulfilment provider, expanding into Auckland and Melbourne along the way. With a strong “say yes” mindset, he focuses on simplifying complexity and ensuring every customer, big or small, receives exceptional care.

Junxi joined Coghlan in 2000 after working as a systems developer in China, where his work is still in use nearly two decades later. Leading the IT development team, he delivers both core systems and tailored ecommerce solutions, with a focus on adaptability, customer needs, and ease of use. His goal is to keep Coghlan at the forefront of the industry while ensuring a seamless experience for customers at every touchpoint.

Junxi Guo

IT Development Manager

Junxi joined Coghlan in 2000 after working as a systems developer in China, where his work is still in use nearly two decades later. Leading the IT development team, he delivers both core systems and tailored ecommerce solutions, with a focus on adaptability, customer needs, and ease of use. His goal is to keep Coghlan at the forefront of the industry while ensuring a seamless experience for customers at every touchpoint.

Kayla brings deep ecommerce operations experience, including client-side roles at Danoz Direct before joining Coghlan over six years ago. She’s known for her calm, practical approach to solving complex, time-sensitive challenges and is often the first call when clients need something done fast. Kayla also leads the ANZ customer service team, ensuring processes are followed and every client interaction exceeds expectations.

Kayla Walsh

Customer Operations & Service Manager

Kayla brings deep ecommerce operations experience, including client-side roles at Danoz Direct before joining Coghlan over six years ago. She’s known for her calm, practical approach to solving complex, time-sensitive challenges and is often the first call when clients need something done fast. Kayla also leads the ANZ customer service team, ensuring processes are followed and every client interaction exceeds expectations.

Sam joined Coghlan over seven years ago from an IT background and quickly became a specialist in optimising warehouse space and efficiency. Working closely with Rolf, he develops innovative ways to maximise capacity and improve operations, and is a trusted go-to for clients wanting clarity on how the warehouse works. Sam believes that if he can imagine it, he can engineer it.

Sam Gular

Ops Manager, Australia

Sam joined Coghlan over seven years ago from an IT background and quickly became a specialist in optimising warehouse space and efficiency. Working closely with Rolf, he develops innovative ways to maximise capacity and improve operations, and is a trusted go-to for clients wanting clarity on how the warehouse works. Sam believes that if he can imagine it, he can engineer it.

Anthony joined Coghlan in 2006, bringing prior fulfilment experience and now close to 20 years in the industry. He focuses on understanding what customers truly need, offering honest advice, and delivering reliable outcomes, including supporting time-critical medical shipments. Known for his straightforward and fair approach, Anthony also builds strong courier relationships to ensure smooth delivery for every client.

Anthony Evans

Manager, Auckland

Anthony joined Coghlan in 2006, bringing prior fulfilment experience and now close to 20 years in the industry. He focuses on understanding what customers truly need, offering honest advice, and delivering reliable outcomes, including supporting time-critical medical shipments. Known for his straightforward and fair approach, Anthony also builds strong courier relationships to ensure smooth delivery for every client.

Work with
Australia’s leading
fulfilment partner

If you’d like to know more about how Coghlan can help your business achieve more, simply fill in the form below or call one of our offices nearest to you. We’d love to talk to you about helping you keep your customers happy.

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