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SPORTS & FITNESS

Fulfilment for sports and fitness
brands in Australia

Sports and fitness brands often manage diverse product catalogues, from apparel and accessories to larger fitness equipment.
Seasonal promotions, sporting calendars and the New Year fitness surge can also create fluctuations in order volumes. Coghlan
provides ecommerce fulfilment for varied product ranges, helping brands manage inventory and customer orders through a single
fulfilment operation.
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Bulky goods 3PL 
for mixed apparel and equipment catalogues

Sports apparel and fitness equipment have different storage, picking, packing and shipping requirements. Apparel typically involves a wider range of sizes and SKUs, while larger equipment can require more storage space and specialised handling.

Coghlan supports fulfilment across varied product catalogues, subject to product dimensions, weight and handling requirements. This allows brands to discuss their apparel, accessories and equipment within one fulfilment solution.

Seasonal fulfilment capacity for sporting calendars and New Year peaks

Demand for sports and fitness products can fluctuate around major sporting events, seasonal promotions and New Year fitness resolutions. Planning for these changes helps brands manage inventory availability and fulfilment requirements as order volumes rise and fall.

Coghlan works with clients to understand their expected order volumes, inventory movements and peak trading periods when assessing fulfilment requirements. Capacity and resourcing arrangements should be agreed in advance to determine suitability for anticipated demand.

Why Coghlan for sports fulfilment

In-house / DIY

Managed by your own team

Mixed apparel and equipment

Requires internal processes and
resources

Seasonal peak capacity

Managed internally

Wholesale and direct-to-consumer

Requires suitable systems and
processes

Generalist 3PL

No category specialism

Mixed apparel and equipment

Capabilities vary

Seasonal peak capacity

Depends on provider capacity

Wholesale and direct-to-consumer

Capabilities vary

Built for sports and fitness

What you get with Coghlan

Mixed apparel and equipment

Fulfilment for varied product
catalogues

Seasonal peak capacity

Planned fulfilment requirements
around anticipated demand
fluctuations

Wholesale and direct-to-consumer

Single inventory system
supporting B2B and DTC
fulfilment

Hear from some of our customers

Just wanted to touch base and say a HUGE thank you everyone for all your hard work this year – we honestly couldn’t have done it without you!  So thrilled to be working with such a fantastic team. Can’t thank you enough for being a part of our growth this year. We appreciate the effort and support immensely and look forward to another great year.

Jess & Andrea

Steele Label

We won Baby Care Product of the Year as voted by our consumers. We were able to meet the rigorous criteria as a result of the unique co-creation process. This award win gives us a great opportunity to thank you for helping make this possible. The service that Coghlan provided has allowed us to confidently and consistently share our product with mums across Australia.

Michaela

Mater Nappies

We receive lots of positive feedback from happy customers who love the speedy delivery and great packing provided thanks to Coghlan. “Very fast, out for shipping the same day as purchasing”, “Fast delivery & packaged well”, “The delivery speed/packaging/accuracy of the order is excellent. Highly recommend!”

Torun

The Bamboo Shop

We have been working with Coghlans in Clyde for a couple of years now. The team are very friendly and responsive to our needs. The portal is very user friendly and easy to use. They’re able to efficiently process orders which has been particularly helpful during promotional periods. Thanks Coghlan team!

Hannah

Vush

We’re very pleased with the team at Coghlan. The implementation process from system integration to stock receiving was seamless. We’re provided regular updates which was integral to managing our business and customer expectations. The Coghlan team are obviously very experienced in their roles, passionate in what they do and understand the importance we place on fulfilling customer orders. 

Steve

Good to play

The Coghlan team has helped provide Kobo customers across Australia, New Zealand and Singapore with the best possible retail eCommerce shopping experience. The team is reliable, efficient, and highly responsive in addition to being accommodating and flexible as our business continues to grow. As a bonus, they’re a pleasure to work with. We’re very happy with their performance and look forward to continuing our services with them.

Nantha

Rakuten Kobo Inc

We understand that there are still lockdown restrictions in Melbourne. However we noticed that all our orders being processed promptly thus all we are up to date. On behalf of everyone from Trade Hero, we would like to express our great appreciation and thanks for processing our orders on time, every day. This had a positive impact on our store— for being able to deliver right on time amidst the situation. Once again, thank you for all your efforts.

HB

Trade Hero

The Coghlan team have given us absolute peace of mind when it comes to getting products to our customers and form a critical part of giving them the best possible eCommerce shopping experience. The team is reliable, efficient and collaborative to work with. Their ability to be flexible and adaptable has also been critical as our business has grown and evolved. Thank you!

Alex

The Peach Box

We’ve always been impressed with Coghlan’s professionalism, service and most importantly for our business, their efficiency to deliver promptly to our customers. We tried other providers and found Coghlans’ service to be superior in every aspect. Highly recommended.

Sue Bennardo

Hip Kids

Hey Rolf! Just wanted to thank you again for all the support and solutions! Your team is AMAZING. We couldn’t be happier. Go Coghlans woo hoo!

Teena

Bondi Beach Baby

Your sports and fitness fulfilment questions, answered

Can Coghlan fulfil a catalogue that mixes sports apparel and bulky equipment?
Yes. Coghlan’s warehouses handle both product types within the same fulfilment operation.
Can Coghlan handle oversized sports equipment?
Coghlan handles a range of product sizes and freight types. Oversized equipment is assessed according to its dimensions, weight, handling requirements and available freight options. Confirm the suitability of your products with Coghlan before proceeding.
How does capacity scale for seasonal demand, such as New Year fitness spikes?
Coghlan works with clients to understand anticipated order volumes, inventory movements and seasonal demand fluctuations.
Can Coghlan supply both retail and direct-to-consumer sports orders?
Yes. Coghlan supports both B2B and direct-to-consumer ecommerce fulfilment, subject to the client’s operational and integration requirements.
Is assembly available for sports equipment?
No. Assemble services are not offered.
How are returns handled for sports apparel, including sizing exchanges?
Returns requirements can be discussed during onboarding to establish the appropriate receiving, inspection and inventory processes for your products. Confirm any specific requirements for sizing exchanges, product condition checks and restocking with Coghlan.
Where does Coghlan warehouse sports and fitness stock?
Coghlan operates warehouses in Sydney, Melbourne and Auckland.
Does Coghlan support kitting for sports gift sets or team bundles?
Yes. Pre-Kitting and bundles on demand requirements can be accommodated.

Looking for a
fulfilment partner
for your sports and
fitness brand?

From apparel and accessories to equipment, Coghlan provides ecommerce fulfilment tailored to your product range and order requirements. Talk to Coghlan about your fulfilment needs and prepare for seasonal demand.

Industry - Sports and Fitness

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